HAPPO: Why Ida Lupino Inspires a PR Student
Estimated Reading Time: 6 minutesLindsay Worek explains why film pioneer, Ida Lupino, inspires her in her pursuit of public relations.
30
Apr 2010
27
Apr 2010
HAPPO: The Freshman Edition
Estimated Reading Time: 7 minutes
A couple of months ago, I was part of the HAPPO kickoff team. If you’re new to the concept, HAPPO (Help A PR Pro Out) is “designed to help connect PR job seekers with employers looking for top talent.”
It started as a day, but now it’s much more than that; a hashtag, blog, chat… in short, it aims to be your one-stop shop if you’re a PR pro looking for a job, and an ever-growing community that tries to help you do that.
Image: Marco Vossen, Creative […]
26
Apr 2010
The Sales Pitch From Hell, And What Sales Can Learn From PR
Estimated Reading Time: 10 minutes
A couple of months ago I received what has to count as the worst pitch/follow-up to me, to date.
Image: Thomas Hawk, Creative Commons
Surprise surprise, this wasn’t from a “PR person” or “flack;” you know the kind. It was from a sales assistant at a provider of chapter management services, which I was unlucky enough to receive because of my involvement with IABC/DC Metro.
Here’s what happened.
A lady (I’m just going to call her K__) person called me in February to talk about S__ (the company) as a replacement for […]
23
Apr 2010
