Free Culture and Attention as Currency
Estimated Reading Time: 6 minutesIn an age where the culture of Free rules the market, our most valuable currency is not just money, but Attention.
In an age where the culture of Free rules the market, our most valuable currency is not just money, but Attention.
To successfully work with a brand, public relations pros must manage client expectations, be proactive and communicate well.
Don Bartholomew provided advice on a recent #measurepr Twitter chat on picking the right social media measurement tools.
Listening in social media isn't just about hearing what's being said. It's also about hearing what's not being said, or the subtext.