Ancita Satija

About Ancita Satija

Ancita Satija has a Masters degree in Public Relations & Corporate Communications from the Xavier Institute of Communications, one of India's best school for communications & media studies. With a keen interest in social media, she blogs regularly at In My Humble Opinion...; other passions include singing (professionally trained for over a decade!), reading and traveling. Learn more about Ancita via her About.me page.

26 Feb 2014

Have You Heard of the #CoolestInterviewEver?

Have You Heard of the #CoolestInterviewEver?

Estimated Reading Time: 6 minutes

Ancita Satija explores HCL's #CoolestInterviewEver social media recruiting campaign.

By Ancita Satija|Feb 26, 2014|Categories: Career Development, Case Studies, Events, Social Media|Tags: CoolestinterviewEver, HCL, HR, Recruitment, Social Media, Twitter|28 Comments

18 Dec 2013

How Social Media Impacted the 2014 Indian Elections

How Social Media Impacted the 2014 Indian Elections

Estimated Reading Time: 9 minutes

Ancita Satija reflects on how India's AAP (Aam Aadmi Party) used social media to impact the 2014 Indian elections.

By Ancita Satija|Dec 18, 2013|Categories: Marketing, Public Relations, Social Media|Tags: Aam Aadmi Party, AAP, Arvind Kejriwal, Indian Elections, Indian Politics|14 Comments

11 Dec 2013

Will India See a Rise in Digital PR?

Will India See a Rise in Digital PR?

Estimated Reading Time: 7 minutes

Does the recent rupee depreciation mean a faster move into digital PR for the Indian marketplace? Ancita Satija explores.

By Ancita Satija|Dec 11, 2013|Categories: Marketing, Public Relations, Social Media|Tags: advertising, Digital PR, Marketing, Media, pr, Rupee Depreciation|8 Comments

10 Jul 2013

Elevator Pitch or Twitter Pitch?

Elevator Pitch or Twitter Pitch?

Estimated Reading Time: 6 minutes

With social media changing the way PR professionals communicate and engage the media, could Indian PR's traditional elevator pitch soon be transformed?

By Ancita Satija|Jul 10, 2013|Categories: Media Relations, Public Relations, Social Media|Tags: Elevator pitch, pitching the media, Twitter pitch|7 Comments

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