Remember when PR people weren’t expected to be “math” people? (Yea, I know, I’m laughing too).
Well, now not only are we expected to be math people, we need to be technically savvy as well. Those of you who are WUL-ers know that I ♥ math (really, I do, and give me a spreadsheet and I’m in heaven!)… and I love how technology is allowing us to practice in more dynamic and interactive ways than ever before.
I’ve been getting to know my friends at AirPR this past year, and I love how they describe themselves: a technology platform to increase PR performance. Rebekah Iliff (who was on last month’s #measurePR chat) is one of the smartest people I know, so when she told me they were launching PRTech.co this week, I paid attention.
Nothing has changed our industry the way technology has, so it’s actually pretty appropriate that this new site focuses on showcasing the companies and individuals driving the emerging PRTech ecosystem. At the same time, it will provide educational resources for industry professionals. And though there are many sites that are overflowing with resources for PR pros, so far I haven’t seen one that distills PR + technology the way PRTech.co promises to do.
I asked Rebekah what PR pros should be ready for in the new PRTech landscape. Here’s what she said: