As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. The international panel of guests included:
- Chief Strategist at Ceralytics, a beta content intelligence platform, Brandon Andersen;
- CEO of Pure Performance Communications, Deirdre Breakenridge;
- Media Analysis Director at Universal Information Services, Austin Gaule; and
- CEO and founding partner of byBrick Insight, a communication strategy agency, Annsi Krol.
If I’m being honest (shades of Simon Cowell), it was a little bizarre. Digital events by their nature are really frenetic online, yet can feel absolutely sloth-like offline.
I mean, picture a room full (ok, half full) of people all focused on their smart devices, occasionally looking up at the screen to view the live stream. Conversation is minimal, barring the moderator randomly talking to herself; people could be inside a subway car, they’re so quiet.