General communication, marketing, and information are just some of the many hats “worn” by email on a daily basis. But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? Here are some ideas.
(Btw, this is “Cartoon Shonali” aka Sonia … any ideas on a better name for her? And why not get to know her better by giving SBC’s newsletter, ALBTM, a try? You’ll be glad you did.)
Why: “The emails of the future will be much more like sending subscribers a microsite than a static message,” explains Chad White in this post for Convince & Convert, as he covers “new email functionality that we need to pay attention to.”