I was reading a recent HubSpot report on how people interact with content (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!).
While I don’t think it’s “the future of content marketing” (as HubSpot has ambitiously christened it), it’s worth a read. I think the data are fairly decent, since they say they fielded their survey via SSI.
Of course, you could question the validity of a global sample of online consumers with no respondents from India when, according to Internet Live Stats, it has almost 1.5 times the number of internet users the U.S. does … and the writing is a bit clunky… but let’s not quibble.