Influencer Marketing - Shonali Burke Consulting

24 Jun 2019

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Estimated Reading Time: 8 minutes

Many marketers are blinded sided by the shiny disco ball of macro influencers. Debbie Friez explains why they should instead consider micro influencers.

By Guest Contributor|Jun 24, 2019|Categories: Influencer Marketing|Tags: debbie friez, Influencer marketing, micro influencers|2 Comments

04 Dec 2018

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Estimated Reading Time: 7 minutes

Influencer marketing does not equal an endorsement. Dawn Buzynski shares how to use influencer marketing as part of a successful strategy.

By Guest Contributor|Dec 4, 2018|Categories: Influencer Marketing|Tags: dawn buzynski, Influencer marketing|1 Comment

29 Apr 2016

The Three Word Shortcut to Great Influencer Relations

The Three Word Shortcut to Great Influencer Relations

Estimated Reading Time: 2 minutes

What's the three word shortcut to great influencer relations?

By Shonali Burke|Apr 29, 2016|Categories: Influencer Marketing|Tags: building relationships, Influencer marketing, shortcut|1 Comment

22 Apr 2016

#measurePR Recap (April 2016): Influencer Marketing

#measurePR Recap (April 2016): Influencer Marketing

Estimated Reading Time: 5 minutes

The April 14th edition of #measurePR featured Gini Dietrich, Pierre-Loic Assayag, Jason Falls, and Amir Zonozi chatting about influencer marketing.

By Shonali Burke|Apr 22, 2016|Categories: Influencer Marketing, MeasurePR|Tags: amir zonozi, gini dietrich, jason falls, pierre-loic assayag|3 Comments