For far too long, businesses have approached communication with a megaphone in hand. That may have worked when your stakeholders had no option but to be shouted at by you, but now they can talk back. And often, they do. Very, very loudly.
A Social PR approach knows and takes this into account, and instead uses the communication platforms of our time wisely and collaboratively. As a result, you build (and maintain) relationships with your stakeholders that translate into increased awareness, trust, reputation and, ultimately, bottom-line results.
We’ll begin by looking, together, at the end: what are you trying to accomplish?
Based on that research and intelligence, I then design and implement an integrated communication strategy – which could include “old” as well as “new” media – that will culminate in the results you need.
Or, if you don’t quite have the budget for the full-blown strategy development and implementation you’d like, I can at least get you started on the right track, via a speaking assignment, or even a more in-depth workshop or training session. And if you need a little bit of each, I’ll customize a solution that is just right for you.
Remember the saying, “It takes a village?” Well, that “village” is what we help you build, manage and grow.



Shonali has both the charisma and poise that inspire others within her profession. She builds solid programs, achieves measurable results and is a delight to work with.
Shonali knows her stuff. A dynamic speaker, she makes measurement – a subject that makes some of the best PR pros dizzy – easy to understand and implement.
Shonali literally launched our multicultural outreach program, putting us on the map. Dynamism, creativity and accountability are the hallmarks of Shonali’s work, serving her clients well.
Shonali is one of my favorite ‘library cards.’ All I have to do is visit her blog or Twitter stream, and the floodgates of knowledge open up.
There’s a reason I call Shonali a ‘measurement maven’; she understands metrics, measures results and uses the data to make better business decisions.
Shonali’s clear vision and communication gets what needs to be done, done. That’s rare!
With her diverse knowledge and experience, timely content, and pleasant professional style, I highly recommend Shonali to any group looking to deepen their understanding of social media and digital strategy.


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