The Terrible Twos: Keeping Up With #measurePR

When I started the bi-weekly #measurePR chat on Twitter last month, I had no idea how it would do.

Yes, I could tell there was a need for it (conversations in several chats I sat in on turned in the measurement direction), and yes, I’ve done a little work in the area – but even if you hope and plan till the cows come home, you never really know if they’ll deliver the milk, do you?

OK, that’s my terrible analogy for the day.

Taken off it has. From some terrific guests, to being adopted as “the” hashtag for conversations related to measurement, #measurePR is almost like an infant running towards toddlerhood – “terrible twos,” anyone? – before it realizes it can’t actually run (image: Tomás Fano, Creative Commons), it’s still crawling.

Part of this running/crawling thing means that I’m left with so many thoughts swirling around in my head at the end of each chat – or when I listen in on related conversations outside of our regular chat window – that I’ve done a terrible job of capturing them. So I need to do better there.

But it also means that you can find a wealth of PR measurement-related resources, thinkers, and sharers, indexed by the hashtag.

I’m going to recap some of our past chats in greater detail (promise!), but in the meantime, here are downloadable transcripts for the previous chats to date:

• The first #measurePR Twitterchat on Feb. 2 featured Katie Paine (of which I managed to do a recap, which you can read here) who, I’m sure you know, is @kdpaine on Twitter;
• The second #measurePR chat featured research and measurement powerhouse Sean Williams, who tweets as @commAMMO;
• Richard Bagnall and Kristin Wadge were a “twofer” in the third #measurePR chat; can I just say how lucky the folks at Metrica are to work with them? They’re @richardbagnall and @kristinwadge on Twitter, by the way; and
• #measurePR #4 was the “community chat,” where the community led – and answered – the questions.

Today we have a terrific guest who’s taking time out of what I know is a very busy day to chat with all of us, Kami Watson Huyse (@kamichat) of Zoetica Media. Kami’s bio and credentials are so prolific I wouldn’t be able to do them justice here, but suffice it to say she rocks PR, social media, measurement and pretty much everything in that area.

Please join us from 12-1 pm ET on Twitter today (remember, the chat is bi-weekly, not weekly); use #measurePR with Tweetgrid, Tweetchat or your search method of choice to listen or participate in the conversation. See you there!