Are You Writing Intelligent Content? Should You Be?
Intelligent content aka structured content is breaking out of its traditional boundaries. Kathy Vaské explains how you can benefit from implementing an Intelligent Content Strategy.
10 Content Marketing Tricks That Will Help Your Brand Stand Out
When it comes to marketing, the best way to stand out from the crowd is by employing a few tricks of the trade. Monika Jansen shares some of her best content marketing tips.
8 Reasons Your Content Campaigns Fail (And How To Fix Them)
When you’re launching your content campaign, the odds are already stacked against you. Brandon Andersen explores how to overcome the odds to make your campaign succeed.
#measurePR Recap (June 2018): Lessons from Millennials and Generation X
The June edition of #measurePR featured guest host Danielle Heiny and special guests Mercy Chikowore, Matt LaCasse, Greg Rokisky, and Poonam Sharma.
Command Attention by Telling Your Company’s Story
Guest Post by Rob Biesenbach It’s an old story: PR people are often terrible when it comes to our own PR. I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Yet when it came to describing their businesses, they all delivered a version of this template: We’ve