Guest post by David H Lasker It takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments. A high-profile accident, product recall or allegations of illegal activity can cause profound, lasting damage to a company’s good standing in the community.
Influence by definition means the capacity to have an effect on something. Lauren Lawson-Zilai shares more about influencer engagement.
Guest post by Rodney Laws Businesses come into existence through a complex combination of factors. Sometimes it’s a matter of the right skillset proving value at the right time, and an opportunity coming up to turn its use into a full-time operation. But no matter its origin story, every business needs a defined purpose —
What is influence? Patrice Tanaka shares her experience at the Success Summit as a perfect illustration of the concept of being influential.
Many marketers are blinded sided by the shiny disco ball of macro influencers. Debbie Friez explains why they should instead consider micro influencers.
