Several trends have impacted the way businesses carry out social media marketing. Alex Slichnyi outlines the importance of Instagram Stories, how marketers use the feature, and how effective it is for achieving marketing goals.
Unless your Instagram account is properly optimized, it would not convert visitors. Kristen Smith shares tips on how you can boost SEO on Instagram.
Guest post by David H Lasker
It takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments. A high-profile accident, product recall or allegations of illegal activity can cause profound, lasting damage to a company’s good standing in the community.
In the age of social media, it’s not unheard of for a business to be held accountable for what one of its employees says online. All of this means that PR crisis management is […]
Influence by definition means the capacity to have an effect on something. Lauren Lawson-Zilai shares more about influencer engagement.
