Guest Post by Kirk Hazlett
Jack Nicholson’s explosive response to Tom Cruise’s relentless questioning in “A Few Good Men” more than a quarter-century ago has always hung out in the back of my mind as I’ve worked with employers and clients over the years. “You can’t handle the truth.”
It most often bubbles up when I find myself confronted by a situation that presents an ethical challenge.
“Should we, or shouldn’t we?”…“What do we say?”…“What do ‘they’ need to know?”
Public relations is just that … open and honest communication with those publics who turn to us for advice, guidance, simple “do’s and don’ts.” But how should we, as public-facing representatives of an organization, be expected to tell those publics what’s going on or what we’re planning without causing even further damage to our organizational reputation?