Four Free Digital Marketing Tools for Non-Profits
Erica Holt covers four underutilized free tools non-profits can use to boost their digital marketing efforts.
Sponsored Blogging: A New-Age Ethical Question
If blogs are valid players in the media, shouldn't they play by the same rules as traditional media? And what rules should public relations pros play by?
How To Get Your Blog Project Approved
It's not always easy to get the green light for a blog project. Shanan Sorochynski shares how she was able to start a blog for the University of Regina.
How Pink Panties Heralded India’s Social Media Movement
In India, social media is still viewed skeptically, crowd- and social-generated campaigns like the "Pink Chaddi" movement notwithstanding.
Embrace Hate, Desire Dissent, For Social Media Success
Social media is great for customers expressing satisfaction, but even better for hearing about customer dissatisfaction and turning them into evangelizers.