Automation in Public Relations Measurement: Yea/Nay?
Automated tools have contributed greatly to public relations and media measurement. But can artificial intelligence replace real intelligence?
Four Steps To Optimize A News Release For Google News
Public relations professionals often don't realize that SEO for standard search engines is not the same as for Google News. Erica Holt explains why.
Fitness Tips for Public Relations Pros
If you think public relations is a sedentary profession, use these tips from Alexandra Williams to put a little punch into your day.
Veterans Day: Return the Favor
The VFW Foundation has launched a campaign to recognize veterans with a simple request to everyone else: Return the Favor.
Eat Your Serial: Crowdfunding For Bookworms
Eat Your Serial aims to crowdfund a website for serialized online content through Kickstarter. Jenn Pedde explains the company's innovative use of social media.