If It’s December, It’s Strategic Planning Time
December is strategic planning time for many communications professionals. Ken Jacobs shares a plan for agencies, departments, soloists and consultants.
Your Strategy Will Not Produce in 2019 Without These Two Steps
The key to your 2019 strategy is making sure you are in peak performance mode. Kathy Vaske offers a helpful strategy.
The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing
Influencer marketing does not equal an endorsement. Dawn Buzynski shares how to use influencer marketing as part of a successful strategy.
15 Metrics You Should Measure in Content Marketing
One reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Brandon Brown shares a list of 15 content marketing metrics that you should measure.
The New Measurement: Shifting from Traditional PR to Growth PR
Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Dan Beltramo explains.