Guest Post by Elena Bosch
The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more.
According to Dr. Brené Brown, research professor at the University of Houston and best-selling author, storytelling is innate.
“We’re wired for story. In a culture of scarcity and perfectionism, there’s a surprisingly simple reason we want to own, integrate, and share our stories of struggle. We do this because we feel the most alive when we’re connecting with others and being brave with our stories – it’s in our biology.”
Today we have every channel imaginable to tell our stories. Yet, even as PR practitioners, we find ourselves challenged with how best to write a story. To learn how to better tell your brand’s narrative, here are four tips for curating stories in the modern media age: