The Transistor Radio and the Dawn of Mobile Media
Today, people are more mobile than ever. Fay Shapiro shares how CommPRO's content marketing thrives by recognizing the needs of communication pros.
Smarter Ways to Measure Authoritative Content
As what we consider authoritative content changes, so does how we measure it need to change.
#measurePR Recap (June 2015): Measuring Content
The June #measurePR Twitter chat featured Jennifer Nycz-Conner, Shelly Kramer, Dan Cohen, and Fay Shapiro, who talked about measuring content.
Words and Pictures – the Batman and Robin of Content Marketing
What can the characters of the Batman franchise teach us about content marketing? Martin Waxman opines.
6 Words on Content Strategy from @crescenzo
One of the best pieces of advice I heard at #iabc15 on content strategy came from Steve Crescenzo in just 6 words.