Measurement & Metrics - Shonali Burke Consulting

28 Mar 2017

#measurePR Recap (March 2017): Celebrating Women Who Kick Major #measurePR Butt

#measurePR Recap (March 2017): Celebrating Women Who Kick Major #measurePR Butt

Estimated Reading Time: 8 minutes

In March, the #measurePR Twitter chat featured female PR measurement superstars including Heidi Sullivan, Angela Sinickas, Rebekah Iliff, Dawn Buzynski, and Aly Saxe.

By Guest Contributor|Mar 28, 2017|Categories: Events, MeasurePR|Tags: #measurepr, Aly Saxe, angela sinickas, dawn buzynski, heidi sullivan, international womens day, rebekah iliff|0 Comments

11 Jan 2017

The ROI of Pants and Parents

The ROI of Pants and Parents

Estimated Reading Time: 4 minutes

Maybe in 2017 we'll be able to start moving past the ROI of pants and parents when it comes to measuring PR.

By Shonali Burke|Jan 11, 2017|Categories: Measurement & Metrics, MeasurePR|Tags: #measurepr, measuring social media, roi of pants, roi of your mother|3 Comments

21 Nov 2016

#measurePR Recap (November 2016): Measuring Engagement

#measurePR Recap (November 2016): Measuring Engagement

Estimated Reading Time: 3 minutes

On November 10th #measurePR looked at measuring engagement with guests Ashley Brown, Austin Gaule, and Angie Jeffrey.

By Shonali Burke|Nov 21, 2016|Categories: Events, MeasurePR|Tags: ABX Advertising Benchmark Index, angie jeffrey, Ashley Brown, Austin Gaule, measuring engagement, Spredfast, Universal Information Services|0 Comments

09 Nov 2016

Storytelling, PR, and Measurement

Storytelling, PR, and Measurement

Estimated Reading Time: 9 minutes

Todd Murphy discusses ways to keep your public relations efforts honest and transparent through ethical measurement.

By Guest Contributor|Nov 9, 2016|Categories: Measurement & Metrics, Strategy|Tags: Ethics and accountability in public relations, measurement, storytelling, transparency|1 Comment