Case Studies

26 Feb 2014

Have You Heard of the #CoolestInterviewEver?

Have You Heard of the #CoolestInterviewEver?

Estimated Reading Time: 6 minutes

Ancita Satija explores HCL's #CoolestInterviewEver social media recruiting campaign.

By Ancita Satija|Feb 26, 2014|Categories: Career Development, Case Studies, Events, Social Media|Tags: CoolestinterviewEver, HCL, HR, Recruitment, Social Media, Twitter|28 Comments

31 Aug 2012

How Manwich Could Use Twitter Without Even Being On It

How Manwich Could Use Twitter Without Even Being On It

Estimated Reading Time: 4 minutes

Companies don't have to have Twitter accounts to find the social network useful. Howie Goldfarb uses "Manwich" to make his point.

By Guest Contributor|Aug 31, 2012|Categories: Case Studies, Marketing, Social Media|Tags: flickr, listening, manwich, pinterest, Social Media, Twitter|3 Comments

26 Mar 2012

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Estimated Reading Time: 9 minutes

Case study: smart blogger outreach for Oxfam America's International Women's Day 2012 campaign saw its eCommunity grow by almost 300%.

By Shonali Burke|Mar 26, 2012|Categories: Case Studies, Measurement & Metrics, Media Relations, Public Relations, Social Media, Strategy|Tags: blogger outreach, case study, effective public relations, international women's day 2012, nonprofit, oxfam america|69 Comments

01 Mar 2012

Do Giving Contests Work? Yes, Say Razoo & Case Foundation

Do Giving Contests Work? Yes, Say Razoo & Case Foundation

Estimated Reading Time: 6 minutes

A white paper on the 2011 #give2maxdc event has lessons on fundraising and donor acquisition for nonprofit organizations.

By Shonali Burke|Mar 1, 2012|Categories: Case Studies, Community, Marketing, Social Media, Strategy|Tags: #give2max, case foundation, community building, gamification, online fundraising, Razoo|13 Comments

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