The Most Effective Change Comms Formula? KISS. Then TELL.
When it comes to communicating around, or through, change, it's best to KISS, *then* tell.
What Is This “Free Time” Of Which You Speak?
As we move into Week 523 of The Shutdown To End All Shutdowns, I have noticed an increase in the number of marketing emails that offer suggestions on what to do with "all this free time on your hands."
Being of Service During COVID-19
No matter how scary things with COVID-19 are, there is almost always something we can do to be of service.
Top Tips for Handling a PR Crisis
Guest post by David H Lasker It takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments. A high-profile accident, product recall or allegations of illegal activity can cause profound, lasting damage to a company’s good standing in the community.
It’s As If Those Parkland Kids Learned from a Pro
Sincerity in communications can go a long way to affect change. Paula Kiger takes a look at lessons learned from the student survivors of the Marjory Stoneman Douglas High School massacre in Parkland, FL.