The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? – influencer marketing best practices, relationship-building, and measuring your efforts.
- Gini Dietrich, CEO of Arment Dietrich and
queencreator of the popular Spin Sucks blog community;
- Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!);
- Jason Falls, SVP of Elasticity, a disruptive integrated marketing agency; and
- Amir Zonozi, Chief Strategy Officer of Zoomph, a real time streaming analytics platform.
Here’s some of what we talked about.
On why influencer marketing is such a big deal today, even though we’ve always used influencers in PR:
A2: We have always reached to them but with the diversification of the media landscape via social media, there are far more. #measurepr