Archive for category: Influencer Marketing

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  • #measurePR
April 22, 2016
22 Apr 2016

#measurePR Recap (April 2016): Influencer Marketing

Estimated Reading Time: 5 minutes

#measurePRThe April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? – influencer marketing best practices, relationship-building, and measuring your efforts.

They included:

  • Gini Dietrich, CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community;
  • Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!);
  • Jason Falls, SVP of Elasticity, a disruptive integrated marketing agency; and
  • Amir Zonozi, Chief Strategy Officer of Zoomph, a real time streaming analytics platform.

Here’s some of what we talked about.

On why influencer marketing is such a big deal today, even though we’ve always used influencers in PR:

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Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

3 Comments/in Influencer Marketing, MeasurePR /by /#permalink
  • influencer engagement
April 20, 2016
20 Apr 2016

The 4 Secrets of Influencer Engagement

Estimated Reading Time: 7 minutes

influencer engagementGuest Post by Jordan Feise

[Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Her guest-posting on WUL has no ties to AIM or any form of compensation; I asked her to submit a GP because she’s killer smaht.]

Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy.

Agencies and enterprises alike are investing in and executing successful influencer marketing campaigns. (Check out these success stories from Philips and Travelocity.)

Although most brands have adopted the practice of influencer marketing in some way, shape, or form, the level of maturity within brand’s influencer marketing practices varies greatly. Some brands are just beginning to discover who their relevant influencers are and other brands are pioneering ways to tie their influencer marketing efforts to revenue.

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Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

7 Comments/in Influencer Marketing /by /#permalink

Waxing UnLyrical in Your Inbox

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Heidi Sullivan

Heidi SullivanHeidi Sullivan is a global marketing and product management executive who specializes in transformational implementation of marketing programs, go-to-market strategies, product portfolio management and change management for rapid-growth SaaS businesses with in-depth experience in Marketing Technology.

Heidi has a track record of success in P&L management, corporate strategy, product marketing and top line growth, and spent 14 years in leadership roles at Cision, during which time she oversaw the company’s integration and multiple product marketing strategies through its seven acquisitions.

Heidi was named one of PRWeek’s “40 Under 40 Rising Stars,” “Influencer of the Year” by The Hub in association with LinkedIn, and one of the most influential people in PR by PRWeek’s “Global Power Book.” She was also co-host of the popular “Influence Pros” podcast on Convince & Convert, which was named one of the top 20 marketing podcasts of 2016 by Hey.com.

Jennifer Zingsheim Phillips

JenJennifer Zingsheim Phillips has worked in communications and public affairs for nearly 20 years. Her background includes work in electoral politics, government, lobbying, and public affairs PR work. She also brings nearly eight years of experience in digital and social communications and media analysis to her role at 4L Strategies.

Jen began her career doing campaign work in Missouri during the 1992 election cycle. After two years of political party work, she joined the office of a Missouri state senator and served as his legislative aide for two years. In 1996, she joined the Missouri Chamber of Commerce as Research Director, where she lobbied the Missouri House and Senate on issues such as workforce development, welfare reform, and education policy. She was also responsible for the weekly newsletter highlighting key issues relevant to Missouri Chamber members.

In her spare time, Jen is a voracious reader, and enjoys cooking and baking. She also likes to write fiction, and has had two pieces of short fiction and one piece of flash fiction published in various publications. She has also self-published a children’s book.