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08 Apr 2009

The Adam Lambert Litmus Test

Estimated Reading Time: 3 minutes

Apparently I wasn’t the only one screaming at my television last night.

Why? I’d set my DVR to record “American Idol” (it allows me to skip the commercials), so when I figured enough time had passed in order for me to be able to skip all the ads, I settled in to watch it.

The show ran over. My DVR did not. And I missed watching the one contestant I’d been waiting to see: Adam Lambert.

So what did I do? I logged on to AmericanIdol.com (which […]

30 Mar 2009

Customer Service: Taking PR From “Good” to “Great”

Estimated Reading Time: 5 minutes

A couple of weeks ago, Zoë Siskos of Social Media Group asked me if I wanted to test-drive a new Ford Escape. Not being a journalist or a car/A-list blogger, I was flattered but curious, and my first reaction was: “Sure, but why?”

Zoë’s goal (ergo, her agency’s) for her client was to get “non-car oriented people in Ford cars to test them out.” Nothing else was required from me: no blog post, nothing. I wasn’t going to be paid for this, and the gas […]