Public Relations

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06 Mar 2009

PR, Please Think It Through

Estimated Reading Time: 4 minutes

Twitterverse was buzzing about Skittles‘ foray into social media this week. No, I’m not going to give you my take on that, there are quite enough of those already. I did find Laura Fitton’s early summary of it extremely interesting, though, and Lauren Vargas’ and Liana “Li” Evans’ posts summed up my opinion beautifully.

My point is this: when you embark on PR of any kind, have you thought it through?

In my mind, it doesn’t matter […]

27 Feb 2009

Home Is Where The Mouse Is… Maybe

Estimated Reading Time: 8 minutes

A few days ago, Pew Research’s “Daily Number” was 38%: the percentage of Americans who, having lived in more than one place, don’t consider their current community home. Given that this is a country of immigrants, that isn’t surprising, and a feeling I (a naturalized American of East Indian origin) can relate to.

A couple of days later, we had a friend over for lunch. Canadian-born, he’s worked all over the world, including in several African countries, and now calls Liverpool, U.K., home. At one point he asked, […]