No One Puts Social (PR) In a Corner
9 times out of 10, social media isn't approached strategically. These Venn diagrams help you visualize a truly social PR program.
27
Mar 2015
27
Feb 2015
How to Use Social Media And Stay Couth
If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: "listen" and "engage." I'll add "think."
13
Feb 2015
Analytics: the Sideways Approach to Measuring PR
Smart PR practitioners know that using Analytics is the sideways approach to measuring PR.
06
Feb 2015
Seven Frequently Asked Questions on Social PR Strategy
These are the seven questions I'm most frequently asked in my social PR strategy workshops.
09
Jan 2015
The Point of Measuring (Anything)
What's the point of measuring (anything)? Well, if you're strategic, you'll measure (anything).