Context and Community: the 2 Cs That Can Make Social Scoring Work
Without context, social scoring is just a numbers game. And communities can be just as, if not more, influential than individuals with high social scores.
04
Feb 2013
10
Jul 2012
When “Everyone” Is Your Audience
When "everyone" is your audience, no one is your audience. Smart marketing and public relations practitioners know this.
26
Mar 2012
Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign
Case study: smart blogger outreach for Oxfam America's International Women's Day 2012 campaign saw its eCommunity grow by almost 300%.
07
Mar 2012
The Anatomy of the Perfect Pitch
The perfect PR pitch might not exist, but you can get pretty darn close. Here are the seven elements of the perfect pitch.
01
Mar 2012
Do Giving Contests Work? Yes, Say Razoo & Case Foundation
A white paper on the 2011 #give2maxdc event has lessons on fundraising and donor acquisition for nonprofit organizations.