12 Tips to Organize and Run a Tweetathon
A tweetathon can be very effective in raising awareness for your nonprofit's cause via Twitter. 12 tips to help you manage and run yours.
11
Jan 2012
12
Aug 2011
How Not to Pitch (Insert Site Here)
A recent pitch had the phrase "insert site here" when outlining relevant articles written for other sites. This is how not to pitch.
15
Jul 2011
How Arena Stage Uses Initiators to Grow its Audience
Arena Stage takes an "initiator" instead of "influencer" approach to social media marketing.
14
Jun 2011
How Not to Pitch Anyone
If you're going to pitch a blogger or the media, reaching out and then withdrawing the pitch/offer is one of the worst things you can do.
16
Sep 2010
Through the PR Looking Glass
Left Right Left Right
When I worked at Ruder Finn some years ago, I was told, one day, that I was being moved to an account that I perceived as less than thrilling.
Never one to hide my feelings very well (I know, weird for a former actress, but it’s true), I must have given away how not-excited I was.
Image: Gisela Giardino via Flickr, CC 2.0
Shortly after, I was marched into the office of one of the VPs (I was an Account Supervisor at […]