As a starting point on the journey to build a brand, it’s important to step back and think about the drivers of behavior. Simon Erskine Locke explains.
Guest Post by Rob Biesenbach
It’s an old story: PR people are often terrible when it comes to our own PR.
I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Yet when it came to describing their businesses, they all delivered a version of this template:
We’ve been around for [xx] years and are headquartered in [city], with [x] offices around the [country/world]. We have [x] practices and specialize in [y]. Clients include [x, y and z] and recent matters we’ve handled include […]
More than just a fancy marketing term, authentic advocacy encapsulates the heart of marketing strategy today. Brooklin Nash explains.
Mobile technology drives our communications more every day. Amanda DiSilvestro shares some tips and statistics to prep you.
