If you're going to pitch a blogger or the media, reaching out and then withdrawing the pitch/offer is one of the worst things you can do. Continue reading
When I worked at Ruder Finn some years ago, I was told, one day, that I was being moved to an account that I perceived as less than thrilling.
Never one to hide my feelings very well (I know, weird for a former actress, but it’s true), I must have given away how not-excited I was.
Shortly after, I was marched into the office of one of the VPs (I was an Account Supervisor at […]