It really depends on what it is that needs to be measured. And then it depends on what the client’s budget can rise to (which often is not a lot, unfortunately). When you take one of my workshops, I have a whole session devoted to this.

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso®, which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke

Posted in: FAQ