There’s a difference between “hearing” and “listening.” Do you know which it is your organization or business does… and the business ramifications of not doing it well? In this workshop, you will:

  • Learn the difference between “passive” and “active” listening (and ‘fess up which you’ve been doing thus far)
  • Make the connection between active listening and strategy, and how they have a mutually symbiotic relationship
  • Familiarize yourself with different types of listening dashboards (yes, some are free!) and how to use them effectively
  • Experiment with simple yet effective techniques to build community through active listening online
  • Understand how to put active listening at the center of your communication strategy for better business results
Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso®, which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke

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