We have more measurement tools than ever before; so many, that we don’t know what to do with most of them. And no matter how good a tool is, you still need smart people using it in a smart way, to derive the most benefit. In this workshop, you will:
- Learn the basics of good PR measurement and, conversely, the seven deadly sins of bad measurement
- Understand how to differentiate between fact and fiction in the measurement context, and the two acronyms to stay far away from
- Master the process behind creating effective and realistic measurable objectives
- Learn how to incorporate online analytics into your PR measurement (yes, it can be done)
- Understand how to make the right kinds of correlations between your communication efforts and your organization’s business objectives
Posted in: Training