We have more measurement tools than ever before; so many, that we don’t know what to do with most of them. And no matter how good a tool is, you still need smart people using it in a smart way, to derive the most benefit. In this workshop, you will:

  • Learn the basics of good PR measurement and, conversely, the seven deadly sins of bad measurement
  • Understand how to differentiate between fact and fiction in the measurement context, and the two acronyms to stay far away from
  • Master the process behind creating effective and realistic measurable objectives
  • Learn how to incorporate online analytics into your PR measurement (yes, it can be done)
  • Understand how to make the right kinds of correlations between your communication efforts and your organization’s business objectives
Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso®, which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke

Posted in: Training