Gone are the days when “social media” was the domain of your twenty-something employees. Today, social platforms are where your customers and constituents of all ages and stages literally live online. If you’re a business leader, you should take this workshop to:

  • Learn the three core principles of effective social media engagement
  • Examine key social media platforms, and understand how they work on both personal and professional levels
  • Review how businesses of all sizes have effectively used social media to support and reach business goals
  • Experience the benefits of real-time social engagement through workshop exercises and hands-on participation
  • Understand the kinds of metrics your social media team should and shouldn’t use when reporting back to you
Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso®, which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke

Posted in: Training