Today, good public relations entails much more than blindly blanketing the media (and bloggers) with information that’s of dubious value to begin with. And more often than not, it entails a strong element of building and managing online community. In this workshop, you will:

  • Learn the three key elements of an effective 21st century “social PR” strategy, and how it differs from “old” PR
  • Know which time-tested research and analytical methods you should still use in the 21st century
  • Understand why talking at people isn’t effective, and how to effectively use today’s popular social media platforms to talk with them
  • Experience real-time social engagement through workshop exercises and hands-on participation
  • Understand how to effectively incorporate measurement, so that it validates and improves your programs and, therefore, your business
Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke

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