“Data-driven storytelling can change the world.”
The Blog
The Most Effective Change Comms Formula? KISS. Then TELL.
When it comes to communicating around, or through, change, it's best to KISS, *then* tell.
The 3 Most Valuable PR Metrics You’re Probably NOT Measuring
There are some great PR metrics that are hidden away in Google Analytics. Brandon Andersen shares three of the most valuable ones you can start using today.
Content marketing is changing with every passing second – A discussion
In today's digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. Alma Causey discusses.
Creating Insanely Effective Content Marketing
Content marketing is all the rage, and for good reason: it works. Miles Anthony Smith discusses creating an effective content marketing strategy.
What They Say
“Shonali literally launched our multicultural outreach program, putting us on the map. Dynamism, creativity and accountability are the hallmarks of Shonali’s work, serving her clients well.”
“There’s a reason I call Shonali a ‘measurement maven’; she understands metrics, measures results and uses the data to make better business decisions.”
“Shonali knows her stuff. A dynamic speaker, she makes measurement – a subject that makes some of the best PR pros dizzy – easy to understand and implement.”