“Data-driven storytelling can change the world.”
The Blog
“I’m vacillating between #nopants and very excited”
Post-pandemic life beckons, at least, here in the U.S. But after a year-plus of not doing so, how do you bring customers back through your door?
What Does Blood Have to Do With Internal Communication Strategy?
What does the vascular system have to do with internal communication? Adam Kraus explains.
How to Spot a Bad Influencer
Influencer marketing has blown up over the last few years. Andriana Moskovska shares red flags that tell you to move on to a different influencer.
You Should Really be Using Instagram Stories in Your Marketing Mix
Several trends have impacted the way businesses carry out social media marketing. Alex Slichnyi outlines the importance of Instagram Stories, how marketers use the feature, and how effective it is for achieving marketing goals.
What They Say
“Shonali literally launched our multicultural outreach program, putting us on the map. Dynamism, creativity and accountability are the hallmarks of Shonali’s work, serving her clients well.”
“There’s a reason I call Shonali a ‘measurement maven’; she understands metrics, measures results and uses the data to make better business decisions.”
“Shonali knows her stuff. A dynamic speaker, she makes measurement – a subject that makes some of the best PR pros dizzy – easy to understand and implement.”