“Data-driven storytelling can change the world.”
The Blog
When the FDA won the Internet (also, cicadas)
The FDA took advantage of Brood X's 17-year resurgence to have fun on social media. IMHO, they won the internet that day.
How To Translate Your Company Purpose Into Slick Visual Branding
Guest post by Rodney Laws Businesses come into existence through [...]
What Makes Us Influential?
What is influence? Patrice Tanaka shares her experience at the Success Summit as a perfect illustration of the concept of being influential.
Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers
Many marketers are blinded sided by the shiny disco ball of macro influencers. Debbie Friez explains why they should instead consider micro influencers.
What They Say
“Shonali literally launched our multicultural outreach program, putting us on the map. Dynamism, creativity and accountability are the hallmarks of Shonali’s work, serving her clients well.”
“There’s a reason I call Shonali a ‘measurement maven’; she understands metrics, measures results and uses the data to make better business decisions.”
“Shonali knows her stuff. A dynamic speaker, she makes measurement – a subject that makes some of the best PR pros dizzy – easy to understand and implement.”