“Data-driven storytelling can change the world.”
The Blog
Announcement: The Social PR Virtuoso® Master Course Has a New Home
The Social PR Virtuoso® is now hosted by Australia's Centre for Strategic Communication Excellence!
How AI May Impact PR Pros
Are you confused or concerned about the coming AI revolution? Geoff Livingston explains what's to come.
Technology Makes Us Lazy Communicators
Technology in communication is amazing, but remember why you’re using it in the first place. Matt LaCasse explains.
Communication at the Speed of Technology
Communication at the speed of technology is a very good thing. But maybe we need to slow down. Gloria Bell explains why.
What They Say
“Shonali literally launched our multicultural outreach program, putting us on the map. Dynamism, creativity and accountability are the hallmarks of Shonali’s work, serving her clients well.”
“There’s a reason I call Shonali a ‘measurement maven’; she understands metrics, measures results and uses the data to make better business decisions.”
“Shonali knows her stuff. A dynamic speaker, she makes measurement – a subject that makes some of the best PR pros dizzy – easy to understand and implement.”