“Data-driven storytelling can change the world.”
The Blog
Adjectives are Cheap: Sell Yourself with Nouns and Verbs
Adjectives are cheap. Ann Wylie discusses why job seekers should use nouns and verbs to tell their story when applying for a position.
The Adam Lambert Litmus Test
Apparently I wasn't the only one screaming at my television [...]
Customer Service: Taking PR From “Good” to “Great”
A couple of weeks ago, Zoë Siskos of Social Media [...]
Balancing the PR Bubble
If you follow me on Twitter, you'll know that I [...]
What They Say
“Shonali literally launched our multicultural outreach program, putting us on the map. Dynamism, creativity and accountability are the hallmarks of Shonali’s work, serving her clients well.”
“There’s a reason I call Shonali a ‘measurement maven’; she understands metrics, measures results and uses the data to make better business decisions.”
“Shonali knows her stuff. A dynamic speaker, she makes measurement – a subject that makes some of the best PR pros dizzy – easy to understand and implement.”