“Data-driven storytelling can change the world.”
The Blog
I’m Back On Facebook (Maybe). Now What?
As of 12:30-ish pm ET this afternoon, I got back [...]
Announcement: The Social PR Virtuoso® Master Course Has a New Home
The Social PR Virtuoso® is now hosted by Australia's Centre for Strategic Communication Excellence!
What Is This “Free Time” Of Which You Speak?
As we move into Week 523 of The Shutdown To End All Shutdowns, I have noticed an increase in the number of marketing emails that offer suggestions on what to do with "all this free time on your hands."
How to Successfully Digitize Events During COVID-19
Thanks to COVID-19, the entire world has gone online. Here's how to successfully pull off digital events.
What They Say
“Shonali literally launched our multicultural outreach program, putting us on the map. Dynamism, creativity and accountability are the hallmarks of Shonali’s work, serving her clients well.”
“There’s a reason I call Shonali a ‘measurement maven’; she understands metrics, measures results and uses the data to make better business decisions.”
“Shonali knows her stuff. A dynamic speaker, she makes measurement – a subject that makes some of the best PR pros dizzy – easy to understand and implement.”