“Data-driven storytelling can change the world.”
The Blog
Is “Social Media” Really Worth It? Musings Following a Facebook Hack
What seems like a never-ending vortex of Hell following a Facebook hack makes me wonder if "social media" is really worth it.
Being of Service During COVID-19
No matter how scary things with COVID-19 are, there is almost always something we can do to be of service.
The Future of PR is Precision – Less Gut, More Data
PR has become more challenging and practitioners use data to demonstrate results. Ben Chodor explains.
What we are missing about Deepfakes and Fake News in 2020
Fake news will be even more visible in 2020. Mark McClennan prepares communicators to fight against fake news.
What They Say
“Shonali literally launched our multicultural outreach program, putting us on the map. Dynamism, creativity and accountability are the hallmarks of Shonali’s work, serving her clients well.”
“There’s a reason I call Shonali a ‘measurement maven’; she understands metrics, measures results and uses the data to make better business decisions.”
“Shonali knows her stuff. A dynamic speaker, she makes measurement – a subject that makes some of the best PR pros dizzy – easy to understand and implement.”