active listening - Shonali Burke Consulting

Lessons in Silence from my Grandfather

21 Nov 2014

Lessons in Silence from my Grandfather

Estimated Reading Time: 6 minutes

My grandfather's lessons in silence, many years after he passed away, are especially useful in combating social media noise.

By Shonali Burke|Nov 21, 2014|Categories: Public Relations|Tags: active listening, silence|29 Comments

04 Feb 2011

What 10 Seconds Of Silence Can Do For You

Estimated Reading Time: 3 minutes

Jill Foster's video on Benito Juarez's use of silence me realize that using silence effectively can be a gift to those of us who work in public relations.

By Shonali Burke|Feb 4, 2011|Categories: Blogging, Speaking & Presenting|Tags: 10 seconds of silence, active listening, jill foster, relationships, vlogging|5 Comments

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Strategic Social PR from A to Z

Today, good public relations entails much more than blindly blanketing the media (and bloggers) with information that’s of dubious value to begin with. And more often than not, it entails a strong element of building and managing online community. In this workshop, you will:

Learn the three key elements of an effective 21^st century “social PR” strategy, and how it differs from “old” PR
Know which time-tested research and analytical methods you should still use in the 21st century
Understand why talking at people isn’t effective, and how to effectively use today’s popular social media platforms to talk with them
Experience real-time social engagement through workshop exercises and hands-on participation
Understand how to effectively incorporate measurement, so that it validates and improves your programs and, therefore, your business

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There's a difference between "hearing" and "listening." Do you know which it is your organization or business does... and the business ramifications of not doing it well? In this workshop, you will:

Learn the difference between "passive" and "active" listening (and 'fess up which you've been doing thus far)
Make the connection between active listening and strategy, and how they have a mutually symbiotic relationship
Familiarize yourself with different types of listening dashboards (yes, some are free!) and how to use them effectively
Experiment with simple yet effective techniques to build community through active listening online
Understand how to put active listening at the center of your communication strategy for better business results

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We have more measurement tools than ever before; so many, that we don't know what to do with most of them. And no matter how good a tool is, you still need smart people using it in a smart way, to derive the most benefit. In this workshop, you will:

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Understand how to differentiate between fact and fiction in the measurement context, and the two acronyms to stay far away from
Master the process behind creating effective and realistic measurable objectives
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Gone are the days when “social media” was the domain of your twenty-something employees. Today, social platforms are where your customers and constituents of all ages and stages literally live online. If you’re a business leader, you should take this workshop to:

Learn the three core principles of effective social media engagement
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Review how businesses of all sizes have effectively used social media to support and reach business goals
Experience the benefits of real-time social engagement through workshop exercises and hands-on participation
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