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  • Die Hard, Rat!
April 8, 2013
08 Apr 2013

#measurePR, Die Hard and Squirrels

Estimated Reading Time: 6 minutes

Die Hard, Rat!“You know you’ve been in a good Twitter chat when ‘Die Hard’ and squirrels are mentioned within seconds of each other.”

That’s what Lea Ann of Standing Dog said this past week as we were winding down the bi-weekly #measurePR chat, and it was such a great quote that I had to use it to kick off the recap post, as well as in the headline.

Die Hard and squirrels!

I couldn’t find an image of squirrels Dying Hard, so I used this one with a Rat instead, courtesy AZRainman on Flickr, CC 2.0

So, yes, it was a really fun chat. They usually are, but there was something in the air last week. Perhaps it was relief that YouTube wasn’t really shutting down (I thought that was a pretty lame attempt at an April Fool’s joke, Gmail Blue was much better… but what do I know), perhaps it was giddiness at being done with one’s taxes (are you done with yours?)… but whatever it was, it led to an extremely fun and engaged conversation.

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Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

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  • Mark Ragan & Sandra Fathi
April 2, 2013
02 Apr 2013

Talking #measurePR with Sandra Fathi

Estimated Reading Time: 3 minutes

Mark Ragan and Sandra Fathi at the 2013 Ragan PR Measurement Summit in DCA couple of weeks ago, I was getting ready to speak at the Ragan PR Measurement Summit here in DC (it was excellent, really, and I’m not just saying that because I was on the roster). My panel – also featuring Sandra Fathi of Affect and Ashley Pettit of Southwest Airlines – was on March 20. So since that week’s #measurePR fell the day before, we though it would be fun to have a preview of the panel, as it were, on the chat.

Ashley, unfortunately, couldn’t join us, since she was literally winging her way to DC at the time. But fortunately Sandra was free, so she joined the chat. I’ve known Sandra for a few years now, and she is one of the smartest – and most modest – executives in our business (you should get her to tell you the story of how and when she started Affect… she’s amazing!), so I was really happy to be able to feature her on the chat as well.

Here are a few excerpts:

On the constraints an agency works under when it comes to measurement: Read more →

Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

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Waxing UnLyrical in Your Inbox

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Heidi Sullivan

Heidi SullivanHeidi Sullivan is a global marketing and product management executive who specializes in transformational implementation of marketing programs, go-to-market strategies, product portfolio management and change management for rapid-growth SaaS businesses with in-depth experience in Marketing Technology.

Heidi has a track record of success in P&L management, corporate strategy, product marketing and top line growth, and spent 14 years in leadership roles at Cision, during which time she oversaw the company’s integration and multiple product marketing strategies through its seven acquisitions.

Heidi was named one of PRWeek’s “40 Under 40 Rising Stars,” “Influencer of the Year” by The Hub in association with LinkedIn, and one of the most influential people in PR by PRWeek’s “Global Power Book.” She was also co-host of the popular “Influence Pros” podcast on Convince & Convert, which was named one of the top 20 marketing podcasts of 2016 by Hey.com.

Jennifer Zingsheim Phillips

JenJennifer Zingsheim Phillips has worked in communications and public affairs for nearly 20 years. Her background includes work in electoral politics, government, lobbying, and public affairs PR work. She also brings nearly eight years of experience in digital and social communications and media analysis to her role at 4L Strategies.

Jen began her career doing campaign work in Missouri during the 1992 election cycle. After two years of political party work, she joined the office of a Missouri state senator and served as his legislative aide for two years. In 1996, she joined the Missouri Chamber of Commerce as Research Director, where she lobbied the Missouri House and Senate on issues such as workforce development, welfare reform, and education policy. She was also responsible for the weekly newsletter highlighting key issues relevant to Missouri Chamber members.

In her spare time, Jen is a voracious reader, and enjoys cooking and baking. She also likes to write fiction, and has had two pieces of short fiction and one piece of flash fiction published in various publications. She has also self-published a children’s book.