In October 2010, PRSA announced a "groundbreaking" partnership with NYU to develop PR measurement standards. The question is: will they stick? Continue reading
We had a great #measurePR chat today. Katie Paine, who helped me kick off this series, came back after a while, and it was great to have her talk about the Barcelona Principles, social media ROI “calculators” and the like.
If you’re wondering what the Barcelona Principles are, here’s what Don Bartholomew has to say about them:
“…The Second European Summit on Measurement held last week in Barcelona has come and gone, but its impact may be felt for some time to come. The Summit was organized by the […]