blogger outreach

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26 Mar 2012

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Estimated Reading Time: 9 minutes

Case study: smart blogger outreach for Oxfam America's International Women's Day 2012 campaign saw its eCommunity grow by almost 300%.

20 Sep 2010

Fox and Klout Give Social Media Swag Bags

Estimated Reading Time: 8 minutes

I watched the pilot episode of Lone Star last night (it debuts tonight on Fox, 9/8 Central).

I was able to do this 24 hours ahead of time because I was apparently identified as one of a group of Klout influencers who were eligible for “Klout perks.”

Klout partnered with Fox to send Lone Star goodie bags to said influencers ahead of the show’s official premier, to…

… well, you can hazard a guess why.

So here’s what was in […]

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