You might remember my telling you about this; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe.
Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach.
I’ve been familiar with Oxfam for a while, and it’s a terrific organization; but the project duration was fairly short; just about a month. Since I know how time-intensive any kind of outreach can be, I was hesitant at first to take it on, but it’s such a good cause that I did. And I’m really glad I did.