I first came across the folks at Traackr
when PRSA’s 2010 International Conference was held in DC last October. Actually, I didn’t come across them so much as they introduced themselves to me via Twitter and email, and asked to see if we could meet up since they’d be in town. As luck would have it, we weren’t able to meet in person, but we stayed in touch.
Seeing as how hot a topic “influence” is, we’d ping each other every now and again, and I started getting curious about Traackr. Finally, Courtney Vaught, who’s an account manager with them, convinced me to get a demo of the system, with no strings attached. I was so intrigued by what I saw that I asked if she could set up a call for me with Pierre-Loic Assayag, the founder & CEO.
After talking with “PL” (if you think pronouncing “Shonali” is tough, wait until you try pronouncing his name), I came away thinking, “Dang! This thing is hawt!” And to let me play with this system even more, they very kindly gave me a free three-month trial of the system, which I’ve been using to help with the Blue Key campaign.
Much has already been written