Who The Heck Are These “Media Mavens”?

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I came across this MediaPost article today on what to do when social media “attacks.”

Apparently the “media mavens” surveyed in the report mentioned came up with the following as “counter-strategies” when advertisers come across negative comments in social media:

As one might expect, there is no magic bullet for countering negative comments: the two most popular responses were directly engaging the commenter, a tactic used by 47% of social media advertisers surveyed, and improving the quality of products or services being advertised, according to 33% of respondents.

Aside from these commonsensical but […]