Measuring Public Relations: ROI and Unicorns
When it comes to measuring public relations and social media, the question of ROI almost always comes up. Olivier Blanchard visited #measurePR to chat about it.
MeasurePR, the Don Bartholomew Edition Round II
I probably sound like a breathless teenager But last week's #measurepr chat with Don Bartholomew was Awesome. We continued our conversation on social media and ROI. Many new people joined (yay!), and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as On not letting the tool
Social Media ROI v. Impact: Don’t Confuse The Two
What exactly is ROI? What is social media ROI? Image: Mark Smiciklas via Flickr, CC 2.0 Is ROI or "impact" more important? Or are they equally important? Should companies starting out in social media be concerned about ROI? These were the questions we discussed on yesterday's #measurePR chat with Don Bartholomew, aka @donbart. It was
The MetricsMan Comes To #measurePR
What's a Twitter chat on measurement without a Metrics Man? Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter - will rectify that this coming Tuesday, when he joins us to chat about social media "ROI." Ah, ROI. If there's a term that strikes more dread into the hearts of
MeasurePR: The Barcelona Edition
We had a great #measurePR chat today. Katie Paine, who helped me kick off this series, came back after a while, and it was great to have her talk about the Barcelona Principles, social media ROI "calculators" and the like. If you're wondering what the Barcelona Principles are, here's what Don Bartholomew has to say