If WE's "president of international" is to be believed, PR pros should be content with focusing only on "earned media." My opinion? Bumkum.
When I worked at Ruder Finn some years ago, I was told, one day, that I was being moved to an account that I perceived as less than thrilling.
Never one to hide my feelings very well (I know, weird for a former actress, but it’s true), I must have given away how not-excited I was.
Shortly after, I was marched into the office of one of the VPs (I was an Account Supervisor at […]