Why WE’s “President of International” is Completely Wrong About PR
If WE's "president of international" is to be believed, PR pros should be content with focusing only on "earned media." My opinion? Bumkum.
Through the PR Looking Glass
Left Right Left Right When I worked at Ruder Finn some years ago, I was told, one day, that I was being moved to an account that I perceived as less than thrilling. Never one to hide my feelings very well (I know, weird for a former actress, but it's true), I must have given