Understanding Paid, Owned and Earned Media
Geoff Livinston posits that the converging media environment should lead marketers to weave tactics and types of media together for a holistic experience.
26
Sep 2012
20
Sep 2012
Success On Whose Terms?
Success on your own terms is possible only if certain conditions are met.
24
Jul 2012
#measurePR Recaps for June-July (Chats with @kdpaine, @geoffliving, @leeodden)
June & July 2012 saw lively #measurePR chats as Katie Paine, Geoff Livingston & Lee Odden all stopped by the chat.
15
May 2012
Marketing in the Round with Gini Dietrich
"Marketing in the Round" by Gini Dietrich and Geoff Livingston is a guide to today's marketers on integration for better business results.
07
Oct 2010
Seven Ways To Set Your Presentations On Fire
I don’t know what it is with us PR folk, but we like to use words, phrases, analogies that evoke destruction when we put our rah-rah hats on.
“Sizzlin’!”
Image: heal and inspire via Flickr, Creative Commons
“Crush it!”
“Kill it!”
Whatever. We’re a bloodthirsty lot and happy to be so.
This past Sunday, I shared seven posts that I think make for great reading when you’re preparing for a presentation.
Today, I wanted to share seven lessons I learned as I prepared for Ignite DC No. 5, an experience […]