geoff livingston

04 Feb 2013

Context and Community: the 2 Cs That Can Make Social Scoring Work

Context and Community: the 2 Cs That Can Make Social Scoring Work

Estimated Reading Time: 9 minutes

Without context, social scoring is just a numbers game. And communities can be just as, if not more, influential than individuals with high social scores.

By Shonali Burke|Feb 4, 2013|Categories: Community, Influencer Marketing, Measurement & Metrics, Social Media, Strategy|Tags: geoff livingston, listly, return on influence, social scoring, source theatre, xpotomac|17 Comments

26 Sep 2012

Understanding Paid, Owned and Earned Media

Understanding Paid, Owned and Earned Media

Estimated Reading Time: 3 minutes

Geoff Livinston posits that the converging media environment should lead marketers to weave tactics and types of media together for a holistic experience.

By Guest Contributor|Sep 26, 2012|Categories: Business Building, Marketing, Public Relations|Tags: convergence of media, geoff livingston, marketing in the round, paid owned and earned media|8 Comments

20 Sep 2012

Success On Whose Terms?

Success On Whose Terms?

Estimated Reading Time: 3 minutes

Success on your own terms is possible only if certain conditions are met.

By Guest Contributor|Sep 20, 2012|Categories: Business Building|Tags: geoff livingston, individuality, purple cow, success|20 Comments

24 Jul 2012

#measurePR Recaps for June-July (Chats with @kdpaine, @geoffliving, @leeodden)

#measurePR Recaps for June-July (Chats with @kdpaine, @geoffliving, @leeodden)

Estimated Reading Time: 4 minutes

June & July 2012 saw lively #measurePR chats as Katie Paine, Geoff Livingston & Lee Odden all stopped by the chat.

By Shonali Burke|Jul 24, 2012|Categories: Measurement & Metrics, MeasurePR, Public Relations, Social Media|Tags: #measurepr, geoff livingston, katie paine, lee odden, marketing in the round, optimize book, PR measurement|20 Comments

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