Marketing in the Round with Gini Dietrich
Estimated Reading Time: 4 minutes"Marketing in the Round" by Gini Dietrich and Geoff Livingston is a guide to today's marketers on integration for better business results.
15
May 2012
07
Oct 2010
Seven Ways To Set Your Presentations On Fire
Estimated Reading Time: 10 minutes
I don’t know what it is with us PR folk, but we like to use words, phrases, analogies that evoke destruction when we put our rah-rah hats on.
“Sizzlin’!”
Image: heal and inspire via Flickr, Creative Commons
“Crush it!”
“Kill it!”
Whatever. We’re a bloodthirsty lot and happy to be so.
This past Sunday, I shared seven posts that I think make for great reading when you’re preparing for a presentation.
Today, I wanted to share seven lessons I learned as I prepared for Ignite DC No. 5, an experience […]
05
Oct 2010
The Social Media Stepchild
Estimated Reading Time: 4 minutes
As I was glancing through my Reader last week, I caught an interesting post from my friend Geoff Livingston that posited we’re rapidly approaching the end of the technology adoption curve for social media.”
Image: ram reddy via Flickr, CC 2.0
I thought about this.
And thought some more.
16
Sep 2010
Through the PR Looking Glass
Estimated Reading Time: 14 minutes
Left Right Left Right
When I worked at Ruder Finn some years ago, I was told, one day, that I was being moved to an account that I perceived as less than thrilling.
Never one to hide my feelings very well (I know, weird for a former actress, but it’s true), I must have given away how not-excited I was.
Image: Gisela Giardino via Flickr, CC 2.0
Shortly after, I was marched into the office of one of the VPs (I was an Account Supervisor at […]