Steff Metal discusses the recent Etsy uproar to show how, when a company does not walk its own talk, it creates a public relations nightmare for itself. Continue reading
Last week I had the pleasure of presenting a couple of workshops at Goodwill Industries International‘s 2009 Summer Learning Event in Grand Rapids, Mich. – an educational “retreat” of sorts for GII employees. I say “pleasure” because the event was organized beautifully, I got to visit Grand Rapids for the first time and, most of all, the workshops were a ton of fun.
The second class I taught (the first was on measurement) was on “social media 101.” What’s delightful to me about this kind of class is that […]